Looking at the keyword rankings and organic landing pages provided a little bit of insight into the organic traffic loss, but it was nothing definitive. Because of this, I moved to the on-page metrics for further clarity. As a disclaimer, when I talk about on-page metrics, I’m talking about bounce rate, page views, average page views per session, and time on site.
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Personalized landing pages reduce bounce rate and boost conversion rate. A well-crafted custom landing page matches the ad's intent, copy, and design. For B2B marketers, if you highlight multiple integrations of your task management software in a text ad, link to the page on your website that shows existing connectors and custom enterprise add-ons you’ve built for clients, if applicable. For B2C marketers, if people are searching for black dresses, the landing page should feature dresses in that color.
Now nothing is perfect and results are going to vary by seller, but at least with a service like Udimi the junk/useless traffic gets filtered out so you don’t have to pay for it and the vendor is effectively forced to send you traffic to deliver what you have paid for. They offer protection which is especially useful and important if you are buying larger solo orders, although I would always recommend starting relatively small anyway at the 100–200 clicks level. Also if a seller fails to deliver what you have ordered, you will get refunded the difference automatically. You can then re-allocate those funds towards another solo ad order or you can withdraw it back to your paypal account.
We all know the basics of good marketing copy: identify the problem, offer a solution, keep it brief, and the like. But for text ads -- ads that show above and below Google search results -- those basics aren’t enough. There’s a limit to how much you can tell in a 30-character headline -- and almost endless possibilities to tailor ads to custom audiences.
Thanks Brian. I’ve had a “a-ha” moment thanks to you! Great advice. I knew that backlinks would improve the organic SEO rankings to our client-targeted landing pages but I never knew it was through getting influencers to backlink blogs. I always just assumed it was great content that users wanted to share with others. It was driving me mad why people love my content but never share enough. Now I know!

At our agency, we work with sites of varying sizes, from very large to quite small, and recently, we have noticed a trend at the enterprise level. These sites aren’t relying as much on Google for traffic any more. Not only are they not relying on Google traffic, but also, the sites are getting less than 10 percent (or slightly more) of their organic traffic from the search giant.
Now, it is not that these sites are not interested in Google users. In fact, they have hired us to help them increase their share. However, they are getting so much traffic from sites like Facebook that it seems there is less urgency about attracting this traffic and less willingness to change the site to meet organic standards. Not long ago, sites would urgently and unquestioningly abide by Google’s standards to court that traffic.
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