Loose promises coupled with a tendency to exaggerate will discount your statement. Which is why a headline that says “Our Brand A is 15% Cheaper Than Brand B and C” will earn more trust and clicks than a headline that promises “Best Prices.” Highlight your key differentiation points with the messaging that is specific enough to feel real. 2-day shipping? Niche expertise in a particular vertical? Say so.
Note: Google made a change a few years ago to how they track keywords and it has had a big impact on the discovery process. Before the change, Google would show which keywords consumers were using to find your website, making it easy to understand where and how your website was ranking. Google changed their tracking system so that any users who are logged into a Google account while searching will no longer have their keywords tracked as their Google activity remains encrypted. Due to this, when looking at Organic Traffic reports you will see (not provided) as a keyword throughout the reports – this often makes up over 90% of organic traffic and requires us to dig a bit more creatively to find what we need.
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Solo Ads are a form of email advertising. It consists of a link you would like traffic to be sent to. This can be an affiliate link, a link to a blog post, a membership site or your own product. It involves us emailing our subscriber base in the form of a Solo Ad to make them aware of your promotion with an email crafted by us, or even by yourself.
Google started testing responsive text ads this spring and announced at Google Marketing Live in July that the new ad format would roll out globally over the next few months. Unlike with standard text ads, with responsive search ads, Google uses machine learning to determine which combination of headlines and descriptions to show to a user. Advertisers can enter as many as 15 headlines and four descriptions.
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Although it may have changed slightly since BrightEdge published its report last year, the data still seem to hold true. Organic is simply better for delivering relevant traffic. The only channel that performs better in some capacities is paid search ads, but that is only for conversions, not overall traffic delivery (Paid Search only accounted for 10 percent of overall total traffic).
Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Google’s new expanded text ads automatically pull their domain for your display URL from your final URL, so advertisers no longer need to specify the domain in each and every ad they write moving forward, which should save a lot of meaningless work for SEMs. Advertisers can also optionally add up to 2 fifteen-character path fields to append to their display URL.
Being a good internet Samaritan is great and all, but how does this help you build links? Let me explain: the kind of broken links you’re looking for are found on sites relevant to your business, industry, or niche. By finding these sites and informing them of these broken links, you strike up a conversation with the site owner and give yourself the opportunity to suggest a link to your epic piece of content be added to their site.
Guest blogging purely for inbound links is a flawed strategy because the value of those links are going down. However, guest blogging for traffic is still an incredibly viable strategy. While that inbound link you get at the end of a guest post doesn’t have as much SEO value as it used to, it still has the value of exposing your content to a new audience.
If a web page is not listed in the first pages of any search, the odds of someone finding it diminishes greatly (especially if there is other competition on the first page). Very few people go past the first page, and the percentage that go to subsequent pages is substantially lower. Consequently, getting proper placement on search engines, a practice known as SEO, is as important as the website itself..