Spend most of your time testing new ad copy focusing on your headlines and you’ll quickly find the headlines that improve the CTR of your ad the most. It’s worth noting though, that none of Google’s ad policies have changed regarding what you can and can’t include in your ads’ headlines. Most notably, you still can not include an explanation point in either headline!
Work[9] involving supervised machine learning to classify network traffic. Data are hand-classified (based upon flow content) to one of a number of categories. A combination of data set (hand-assigned) category and descripttions of the classified flows (such as flow length, port numbers, time between consecutive flows) are used to train the classifier. To give a better insight of the technique itself, initial assumptions are made as well as applying two other techniques in reality. One is to improve the quality and separation of the input of information leading to an increase in accuracy of the Naive Bayes classifier technique.
Keywords research is a very important process for search engine optimization as it can tell you the exact phrases people are using to search on Google. Whenever you write a new blog post, you have to check the most popular keywords, but don’t be obsessed by the search volume. Sometimes, long tail keywords are more valuable, and you can rank for them more easily.
As with many head-to-heads, the choice here is largely determined by circumstance. That said, I do think that banner ads carry the day for most advertisers. The one requirement: you need to have a vision for your banner. Businesses that deal in visually striking products or have a clear path towards creating something naturally eye-catching should find this relatively simple. Other groups will need to innovate and in some cases, turn to text advertising.
Original Articles -- Time investment aside, online articles cost little, can be easy to generate, and provide a way to brand company representatives as experts. Your articles could offer instructional learning, new methods for tackling problems or insight into best practices or industry leaders' views. Here are just a few article formats to consider:
Education experts agree: the best way to learn material is by using a variety of methods and materials. We’ve put a 21st century spin on that time-tested idea by incorporating the latest multimedia tools into our online traffic school courses. From 3D graphics to crystal-clear audio to streaming video, we use the latest in computer technology to make the material you need to learn come to life.
×