Now that we have the data we want in the chart, we use the advanced search to filter it down to only the traffic we want to see. Click the blue “Advanced” link beside the search bar that is just to the top right of your list of landing pages. This will open the Advanced search screen, where we want to setup our query. In the green drop down, choose “Medium” and in the text box at the end of the row we type “organic”. Click the Apply button below the query builder to apply this search.
Blogs, Forums and Online Communities -- Your company wouldn't be in business if it didn't employ subject-matter experts in your field. A simple way to build trust, cement credibility and grow both reach and renown is to allow customers ready access to these individuals and their hard-won knowledge. Similarly, courtesy of their own education and experiences, customers may have additional insights, input and suggestions that they're happy to share with colleagues and peers. Tap into a wellspring of ideas, and prospective publishing material, by providing blogs, newsgroups, communities, message boards, polls and other forums where ideas are readily exchanged.
This example illustrates why marketing metrics such as web traffic cannot be viewed in a vacuum. Two contrasting websites achieve the same outcome, where they are failing to capitalize on what they do well. By focusing on the one metric where they excel, it fails to acknowledge the area for improvement. By studying the whole picture and optimizing areas of subpar performance, ecommerce stores give their customers the best possible experience while maximizing revenue.
We’ll lead with the big one: making a text ad is really, really easy. In the amount of time it takes to launch one banner ad, you can probably A/B test ten different text ads. Small companies without easy access to a graphic designer can obviously benefit from this. Keep in mind that tiny changes in a message can have enormous impacts – take ComScore, for example. Small tweaks to content placement wound up boosting their conversions by 63%.
I find it interesting that you talked about nutrition supplements for athletes. I am very close to launching such a product for enhancing aerobic exercise performance in women (ie. improved times in a 3 mile run).. The product contains no stimulants or exotic herbs. In fact three of the five ingredients are well known minerals, but in forms not found in most multi-vitamin-mineral supplements. The research behind the product comes from me. The credibility behind the research is that I am a professor of human nutrition with over 100 research papers. Now, the trick will be to use my connections and credibility in a business savvy way.
Interesting. I’ve been wandering around the internet wilderness for about 30mths, spent lots of money, attended lots of webinars and workshops kicked some minor goals but never could crack the magical $10k per month. I belong to a number of groups currently but I’m seeing that the learning process here is to grow the list organically and to avoid buying ads. The group seems to be under this spell that the guru has put us in. I’ll be an old man before I make some money doing it this way. I’m very interested in solo ads because you have to pay for quality whatever field you are in. The other 30 mth observation is, that most marketing is basically all the same, just dressed up differently, so it really comes down to your connection or engagement you have with the marketer you are looking at, if you’re on the same page as it were.
Now nothing is perfect and results are going to vary by seller, but at least with a service like Udimi the junk/useless traffic gets filtered out so you don’t have to pay for it and the vendor is effectively forced to send you traffic to deliver what you have paid for. They offer protection which is especially useful and important if you are buying larger solo orders, although I would always recommend starting relatively small anyway at the 100–200 clicks level. Also if a seller fails to deliver what you have ordered, you will get refunded the difference automatically. You can then re-allocate those funds towards another solo ad order or you can withdraw it back to your paypal account.
Like I said at the beginning, building organic traffic is hard. Anything that promises a shortcut to an avalanche of traffic will more than likely lead to a penalty down the road. Embrace the daily grind of creating great content that helps users and provides a solution to what they’re looking for. In the end that will drive more organic traffic than any shortcut ever will.

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Thanks Brian for your article. I am in the healthy living niche. I want to team up with bloggers in my own niche where we can share material it makes sense to me. But I have my own unique message and that is what I have been devoted to! Dah! I see now that my focus should be on what is popular among my peers and add to this. I think I’m finally getting the picture! I am specifically into FOOD MEDICINE perhaps I should start writting about the dangers of a Gluten free diet! Not for everyone!
The following example shows a Client who receives 55% of their website traffic from Organic Search – typically this is a strong performance, but again this will vary greatly based on paid search. More important than the % is the number of sessions itself – this tells us how many visits (note: not unique visitors) we received through this channel. In this example, we have 7486 visits in 1 month that all came from organic searches.

Looking at the keyword rankings and organic landing pages provided a little bit of insight into the organic traffic loss, but it was nothing definitive. Because of this, I moved to the on-page metrics for further clarity. As a disclaimer, when I talk about on-page metrics, I’m talking about bounce rate, page views, average page views per session, and time on site.
This topic seems actually quite controversial. Google answered the question by what could be taken as a denial. But their answer was kind of open to interpretations. And on the other hand, there are studies (one of them from Moz) that showed linking out has an impact. So, how can you be so assertive? Is it something that comes out from your own experiments?
For our client: We monitored everything on a daily basis. If something came up, which needed to be fixed, we were quick to implement it with the development team at the business. We also rolled out numerous campaigns multiple times as they worked effectively the first time around in generating significant traffic so it was second nature to do the same thing twice.

Use social media. Build a presence on social media networks like LinkedIn, Twitter, Facebook, Google+ etc. All of these activities help to get your name out and website address out on the internet. Read about how we doubled our social media audience in a week. Add share buttons to your site to make it easy for people to share your content. And write content worthy of sharing.


If we are managing any SEO project for a long time, then it is our responsibility that we should analyze our track record and modify required changes in every 6-7 months according to organic traffics, keyword search volume, ranking position, landing page metrics, INSTEAD of comparison these points after loosing our ranking position and organic traffic.

Great article as always. My wife is about to start a business about teaching (mainly) Mums how to film and edit little movies of their loved ones for posterity (www.lovethelittlethings.com launching soon). We have always struggled with thinking of and targeting relevant keywords because keywords like ‘videography’ and ‘family movies’ don’t really some up what she is about. Your article ties in with other learnings we have come across where we obviously need to reach out to right people and get them to share to get her product out there because purely focusing on keywords I don’t think will get us anywhere.
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Encourage incoming links. Google prioritises sites that have a lot of incoming links, especially from other trustworthy sites. Encourage clients, friends, family members, partners, suppliers, industry mavens and friendly fellow bloggers to link to your site. The more incoming links you have the higher your site will rank. But beware SEO snake oil salesmen who try to trick Google with spammy links from low-reputation sites. Some links can actually damage your SEO.
This example illustrates why marketing metrics such as web traffic cannot be viewed in a vacuum. Two contrasting websites achieve the same outcome, where they are failing to capitalize on what they do well. By focusing on the one metric where they excel, it fails to acknowledge the area for improvement. By studying the whole picture and optimizing areas of subpar performance, ecommerce stores give their customers the best possible experience while maximizing revenue.
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