In the past, advertisers were able to create mobile preferred ads to serve different ads to mobile searchers. However, expanded text ads have no device preference which means the same message on desktop, tablet and mobile. Even if an advertiser has an old mobile preferred ad in their ad group, an expanded text ad is just as eligible to show that message on the mobile SERP, so make sure your offer and call to action make sense and are possible on different devices.
Improving organic traffic can sometimes be challenging, but if you apply the correct SEO strategies, the hard work will eventually pay off. Search engine traffic is great because it’s relevant and targeted. For most websites, organic traffic converts much better than traffic from social media or other sources. Another great advantage is that visits from search engines are much more consistent.
Make sure that your site is accessible across multiple digital devices, especially smartphones. Statistics show that more and more people are using mobile devices to conduct web searches, and using desktop devices less. Making customers navigate your desktop site on a mobile device is basically the same thing as telling them to take their business elsewhere.
First, I will show you a quick snapshot of the traffic uplift, which yielded an additional 400,000 unique visitors from organic search traffic on a monthly basis. Then I will explain to you the steps in which we took to get the client to this level. I have also tried to keep this quite general so everyone can adapt their own situation to this case study.
Spend most of your time testing new ad copy focusing on your headlines and you’ll quickly find the headlines that improve the CTR of your ad the most. It’s worth noting though, that none of Google’s ad policies have changed regarding what you can and can’t include in your ads’ headlines. Most notably, you still can not include an explanation point in either headline!
If you don’t know the conversion rates on your optin page, then setup split testing. I recommend Leadpages for setting up your optin pages because they have built-in click tracking, A-B split testing, and they let you drive unlimited traffic. Of course, they have some beautiful optin page templates that you can edit very easily using their click-click interface.
I have been trying to produce more content because I believed the lack of traffic was to the small amount of content, but after reading your blog post, i’m beginning to doubt wether or not this is quality content. I will definitely do more research on influencers on my niche, now I have to figure out how to get their attention with my kind of content.
I have always believed in good quality content, well structured and written in a way that isn’t just about promotional talk. Thanks for sharing this information with us, it’s always helpful to have everything written in a concise manner so we can remind ourselves now and again of what it takes to increase organic traffic. As an SEO consultant myself I come across websites all the time that are messy and still using tactics that have long been out of date. Having a successful website is all about quality content and links. I like it that you stated what the problem was and then how you fixed it for the client. Great article.
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