You’ll get a better user experience. For Advertisers, the ability to use the extra character count to further connect with their audience is going to be key in competing with other marketing channels. Although PPC advertisers still need to use succinct writing techniques, their potential customers will now be able to learn more about them before making that split-second click decision.
Google claims their users click (organic) search results more often than ads, essentially rebutting the research cited above. A 2012 Google study found that 81% of ad impressions and 66% of ad clicks happen when there is no associated organic search result on the first page. Research has shown that searchers may have a bias against ads, unless the ads are relevant to the searcher's need or intent 
Google started testing responsive text ads this spring and announced at Google Marketing Live in July that the new ad format would roll out globally over the next few months. Unlike with standard text ads, with responsive search ads, Google uses machine learning to determine which combination of headlines and descriptions to show to a user. Advertisers can enter as many as 15 headlines and four descriptions.
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I get it, you’ve worked hard perfecting your current ads. There’s a big temptation to take the ads that are working well now, combine your existing description lines, add a second headline and sit back and let the shiny new ad format do all the work for you. Even Google basically did this when they first showed this Guitar Center expanded text ad during their May announcement:
James, you give a great template for how a business needs to move forward in their chosen niche online. Quite informative and the meeting of minds has been something a number of us have done online and in person to gain better insight into our small similar businesses. Thank you for sharing your detailed approach to increasing organic traffic...content still is king.
It’s surprising that HR has not seen much funding when compared to customer-oriented functions such as CRM. I believe the key success factor for any business is its own people. Organizations need to shift their focus to people! Happy people lead to happy customers. If you hire right, engage right, and nurture your people right, then you will have happier customers and better business results. See how we do it www.peoplehum.com/#bl
If a web page is not listed in the first pages of any search, the odds of someone finding it diminishes greatly (especially if there is other competition on the first page). Very few people go past the first page, and the percentage that go to subsequent pages is substantially lower. Consequently, getting proper placement on search engines, a practice known as SEO, is as important as the website itself..
With over 9 years experience mastering traffic and conversion, we understand that when you buy traffic you are interested in one outcome and one outcome only — results. That’s why we built the systems we use for ourselves, and are now able to share it with you. Once you see the traffic opting-in to your capture pages, opening and clicking your links AND making purchases — you will see first hand that this traffic is not only legit but the absolute best traffic for the value out there. Period.
Now we come to the tricky part. If you are like me and manage hundreds, if not thousands of ads, converting these ads to a new format manually can take an impossibly long time. If you add up ad creation times for most ads (let’s say 1-2 minutes) multiplied by an account with upward of 100 ads, you are looking at investing 3-4 hours in converting to expanded text ads. If you manage multiple campaigns for multiple accounts, like Beacon does, this conversion time can add up to over 2-3 weeks time easily. Fortunately for you, Beacon has a quick solution.
If both page are closely related (lots of topical overlap), I would merge the unique content from the lower ranking article into the top ranking one, then 301 redirect the lower performing article into the top ranking one. This will make the canonical version more relevant, and give it an immediate authority boost. I would also fetch it right away, do some link building, and possibly a little paid promotion to seed some engagement. Update the time stamp.
Text ads have been getting longer and bigger. What are now standard text ads were originally called expanded text ads (ETAs). ETAs, rolled out fully in July 2016, brought the headline count to two with 30 characters each instead of 25 and lengthened the description line. As it relies more heavily on machine learning to optimize campaigns, Google has been encouraging advertisers to add three to five ads to their ad groups for more than a year now. Responsive search ads are aimed at lightening the workload for advertisers and giving Google’s systems more control and flexibility to optimize ad combinations in real time. They also require that advertisers put more trust in the algorithms to get it right. Often easier said than done.
We wanted to talk about in-text advertising because there is often confusion about our SkimWords technology and whether or not it is comparable to the products offered by companies like Vibrant and Amobee. The first difference is that SkimWords does not generate a display ad when you hover. We do offer a product flyover option which brings up a product image and shopping link when you hover over certain keywords, but these are product suggestions, not ads. The second difference is that in-text ads are exclusively CPC, while Skimwords is not.
Using the same 2 steps, we can also filter the All Pages section and the Content Drilldown to explore further how our organic traffic is using the site. A focus on this Organic Traffic is important because this traffic is, in many cases, free traffic that your website is receiving. Focus on doubling down on your pages that perform well and working to identify any pages that aren’t getting the organic traffic they deserve.
I’m considering a niche that I’m not sure I can find good influencers for – fundraising. School fundraising or charitable fundraising. I’m passionate about it but how would I get my articles shared by influencers? The non-profit sector is somewhat apprehensive about promoting commercial sites, unless it’s fundraising software. The name really says it all: “non”-profit.
I am too much late to commenting on this article. I want to read "How much get Organic traffic by SEO", found your your article on top & really very interesting. James Norquay, you did good research.I think Now days google block mostly SEO activities. Is this worthy for current marketing scnerio?If any other post to related strategy for increasing Organic traffic, you can reffer me.
Original Articles -- Time investment aside, online articles cost little, can be easy to generate, and provide a way to brand company representatives as experts. Your articles could offer instructional learning, new methods for tackling problems or insight into best practices or industry leaders' views. Here are just a few article formats to consider:
That's why it's necessary to always stay abreast of developments in the SEO world, so that you can see these algorithm updates coming or you can determine what to do once they’ve been released. The WordStream blog is a great resource for SEO updates, but we also recommend Search Engine Land and Search Engine Roundtable for news on updates. Glenn Gabe of G-Squared Interactive is also a great resource for analyzing the causes and impact of algorithm updates.
Use social media. Build a presence on social media networks like LinkedIn, Twitter, Facebook, Google+ etc. All of these activities help to get your name out and website address out on the internet. Read about how we doubled our social media audience in a week. Add share buttons to your site to make it easy for people to share your content. And write content worthy of sharing.