However, as you create new expanded text ads and add more detail to your offers within the body of your ads, you’ll likely make many of your old ad extensions redundant. Google won’t serve your ad extensions if they only serve to repeat the text already included in your ads, so make sure as you update your ads you refresh your ad extensions with new, unique content to promote alongside your new, larger ads.
This example illustrates why marketing metrics such as web traffic cannot be viewed in a vacuum. Two contrasting websites achieve the same outcome, where they are failing to capitalize on what they do well. By focusing on the one metric where they excel, it fails to acknowledge the area for improvement. By studying the whole picture and optimizing areas of subpar performance, ecommerce stores give their customers the best possible experience while maximizing revenue.

“In conclusion, this research illuminates how content characteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers often try targeting “influentials,” or opinion leaders (i.e., some small set of special people who, whether through having more social ties or being more persuasive, theoretically have more influence than others). Although this approach is pervasive,recent research has cast doubt on its value (Bakshy et al. 2011; Watts 2007) and suggests that it is far from cost effective. Rather than targeting “special” people, the current research suggests that it may be more beneficial to focus on crafting contagious content. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral.”

What you are basically doing is buying targeted traffic to your webpage or affiliate links that you are looking to promote. I personally use solo ads to continue to build my list, and work closely with affiliate companies to know which products are converting well (solo ad secret, list building 😉 ). This way I cover my front end costs to advertise with affiliate sales commissions, all while adding to my list size. (And sometimes I even come out profitable!) *If I lost you there, don’t worry just understand that, your buying solo ads to either: A. makes sales, B. collect emails/names to build your own list or C. do both.
I really enjoyed your post, im building my own business from the ground up making custom furniture, lighting, and home decor. it took me a year to launch my website and now im trying to invite more traffic and ways for clients and interested parties to share my content and start buying my product. I liked the idea of Share triggers… im going to be incorporating that into my social media strategies. Any advice would go a long way. thanks again Brian
I have always believed in good quality content, well structured and written in a way that isn’t just about promotional talk. Thanks for sharing this information with us, it’s always helpful to have everything written in a concise manner so we can remind ourselves now and again of what it takes to increase organic traffic. As an SEO consultant myself I come across websites all the time that are messy and still using tactics that have long been out of date. Having a successful website is all about quality content and links. I like it that you stated what the problem was and then how you fixed it for the client. Great article.
Thank you Brian. I am so brand spanking new to all this and i am really struggling with understanding it all. I have tried to read so many thing to help my website and this was the first article to really make sense however Being an urban, street menswear online store i feel like my niche is too broad?.. Ahh Feel like I am drowning maybe I need to do your course! Thanks again for the read I will be doing a lot more thats for sure
I get it, you’ve worked hard perfecting your current ads. There’s a big temptation to take the ads that are working well now, combine your existing description lines, add a second headline and sit back and let the shiny new ad format do all the work for you. Even Google basically did this when they first showed this Guitar Center expanded text ad during their May announcement:
Loose promises coupled with a tendency to exaggerate will discount your statement. Which is why a headline that says “Our Brand A is 15% Cheaper Than Brand B and C” will earn more trust and clicks than a headline that promises “Best Prices.” Highlight your key differentiation points with the messaging that is specific enough to feel real. 2-day shipping? Niche expertise in a particular vertical? Say so.
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Yep and sometimes it’s just being a little creative. I’ve started a little blog on seo/wordpress just for fun actually… no great content on it like here though… but because the competition is so tough in these niches I decided to take another approach. I created a few WordPress plugins that users can download for free from wordpress.org… and of course these link to my site so this gets me visitors each day.
The basis of categorizing work is to classify the type of Internet traffic; this is done by putting common groups of applications into different categories, e.g., "normal" versus "malicious", or more complex definitions, e.g., the identification of specific applications or specific Transmission Control Protocol (TCP) implementations.[10] Adapted from Logg et al.[11]
Good content is not enough anymore. Your articles have to be outstanding and must be much better than the one of your competitors. Don’t write just and useless articles just for the sake of publishing something new. Instead, concentrate on quality and make your content stand out from the crowd. The competition is increasing as we speak, and quality will be the only way to succeed.
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