Traffic classification is a major component of automated intrusion detection systems.[12][13][14] They are used to identify patterns as well as indication of network resources for priority customers, or identify customer use of network resources that in some way contravenes the operator’s terms of service. Generally deployed Internet Protocol (IP) traffic classification techniques are based approximately on direct inspection of each packet’s contents at some point on the network. Source address, port and destination address are included in successive IP packet's with similar if not the same 5-tuple of protocol type. ort are considered to belong to a flow whose controlling application we wish to determine. Simple classification infers the controlling application’s identity by assuming that most applications consistently use well known TCP or UDP port numbers. Even though, many candidates are increasingly using unpredictable port numbers. As a result, more sophisticated classification techniques infer application type by looking for application-specific data within the TCP or User Datagram Protocol (UDP) payloads.[15]

According to Google, starting on October 26th, 2016, you’ll no longer be able to create or edit standard text ads. This means you’ll only be able to create and edit text ads using the expanded text ads format after this date. Existing standard text ads will continue to serve alongside expanded text ads. Keeping the old format will mean losing 50% extra advertising space and potentially huge losses to competitors using the format. 

Love the five different area of investigation that you went over, great way to analyze and diagnosis the issue. I would also definitely agree doing a rankings comparison between the two time frames, and not only check what your Google ranking is, but also track the search volume for your keywords to see if it has fluctuated or gone down. Google Trends is a great tool for this as well, as one of your keywords that your ranking for may have just lost popularity online.
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