As a Digital Marketing Strategist, Jordan leads the paid search team at Beacon, helping clients like The Princeton Review and Bassett Furniture achieve positive growth and ROI through their digital marketing programs. In addition to his 10+ years of digital marketing experience in traditional and digital marketing mediums, Jordan holds a certification in Google Analytics. He is also a Google Advertising Certified Professional in search, display, shopping and video campaigns. A graduate of Appalachian State University, Jordan earned a B.S. in Communication with a specialization in Broadcast and Advertising.

To create a better experience for audiences and advertisers, ads that run on Facebook, Instagram and Audience Network are subject to a review process that looks at the amount of image text used in your ad. Based on this review, ads with higher amounts of image text may not be shown. Keep in mind that some ad images may qualify for an exception. For example, book covers, album covers and product images usually qualify for an exception.
There are a few key pieces of information that we want to look at with Organic Traffic. The first piece of information that helps us frame the website performance is the total percentage of traffic that is organic traffic. These numbers will vary greatly based on your AdWords spend, how many email campaigns you send and many other factors. To view this figure, we want to go to the Acquisition section of your Analytics dashboard and then proceed to Channels.
Overall, these were ten of the key elements which assisted our client in reaching this growth in organic SEO traffic. I hope this guide/case study can assist webmaster's who have been targeted by recent updates over the last 12 months. If you want to learn more about these tactics or have any questions feel free to contact me via Twitter @ https://twitter.com/connections8 or leave a comment below!
Let’s start with what they’re not. First, we’re not talking about “in-text” ads. In-text ads are magnified windows that show up when a viewer hovers over a linked piece of related text and should be avoided like the plague (they’re a hallmark of some particularly annoying malware). We’re also not discussing native advertising, though this often does come in a text form.

Love the five different area of investigation that you went over, great way to analyze and diagnosis the issue. I would also definitely agree doing a rankings comparison between the two time frames, and not only check what your Google ranking is, but also track the search volume for your keywords to see if it has fluctuated or gone down. Google Trends is a great tool for this as well, as one of your keywords that your ranking for may have just lost popularity online.
People find their way to your website in many different ways. If someone is already familiar with your business and knows where to find your website, they might just navigate straight to your website by typing in your domain. If someone sees a link to a blog you wrote in their Facebook newsfeed, they might click the link and come to your website that way.
Thanks for the very, very in-depth article. I am a real estate agent in Miami, Florida and have been blogging all-original content for the past 21 months on my website and watched traffic increase over time. I have been trying to grow my readership/leads/clients exponentially and have always heard about standard SEO backlink techniques and writing for my reader, not influencers. Recently, I have had a few of my articles picked up and backlinked by 2 of the largest real estate blogs in the country, which skyrocketed visits to my site. Realizing what I wrote about, that appealed to them, and now reading your article, I am going to continue writing in a way that will leverage those influencers to help me with quality backlinks.
Kristine Schachinger has 17 years digital experience including a focus on website design and implementation, accessibility standards and all aspects of website visibility involving SEO, social media and strategic planning. She additionally specializes in site health auditing, site forensics, technical SEO and site recovery planning especially when involving Google algorithms such as Penguin and Panda. Her seventeen years in design and development and eight years in online marketing give her a depth and breadth of understanding that comes from a broad exposure to not only digital marketing, but the complete product lifecycle along with the underlying technology and processes. She is a well known speaker, author and can be found on LinkedIn, Google+ and Twitter.
Great article as always. My wife is about to start a business about teaching (mainly) Mums how to film and edit little movies of their loved ones for posterity (www.lovethelittlethings.com launching soon). We have always struggled with thinking of and targeting relevant keywords because keywords like ‘videography’ and ‘family movies’ don’t really some up what she is about. Your article ties in with other learnings we have come across where we obviously need to reach out to right people and get them to share to get her product out there because purely focusing on keywords I don’t think will get us anywhere.
According to Google, starting on October 26th, 2016, you’ll no longer be able to create or edit standard text ads. This means you’ll only be able to create and edit text ads using the expanded text ads format after this date. Existing standard text ads will continue to serve alongside expanded text ads. Keeping the old format will mean losing 50% extra advertising space and potentially huge losses to competitors using the format. 
Videos and Podcasts -- Barriers to entering the online "broadcasting" business are lower than ever. Armed with a portable digital video camera ($100-$600), USB microphone ($20-$200) and a spare hour of time, nearly anyone can create compelling short or extended-length shows. Ideally, videos are best kept under three minutes and audio recordings to five to 15 minutes. You'd be amazed how quickly content can be built and distributed. Even a simple webcam can provide a ready vehicle for recording.
It’s surprising that HR has not seen much funding when compared to customer-oriented functions such as CRM. I believe the key success factor for any business is its own people. Organizations need to shift their focus to people! Happy people lead to happy customers. If you hire right, engage right, and nurture your people right, then you will have happier customers and better business results. See how we do it www.peoplehum.com/#bl
I love your post. I keep coming back because you always have great content I can use in my business as well as share. Since I own my own Digital Marketing company I guess you would be one of THE influencers in Internet Marketing field. I just started my business and because most influencers on twitter are talking about Content Marketing, that is what I have been writing about. But my site is only about a month old so I will just stay consistent in my writing. I’m also in the process of changing my navigation bar so be know how to get to what they want faster. Which would be “what is SEO”, etc. Thanks and would love any advice you can give me.

Great article as always. My wife is about to start a business about teaching (mainly) Mums how to film and edit little movies of their loved ones for posterity (www.lovethelittlethings.com launching soon). We have always struggled with thinking of and targeting relevant keywords because keywords like ‘videography’ and ‘family movies’ don’t really some up what she is about. Your article ties in with other learnings we have come across where we obviously need to reach out to right people and get them to share to get her product out there because purely focusing on keywords I don’t think will get us anywhere.


Caution is encouraged especially for people who have no previous experience in this industry and who may not know what the right questions to ask are before one commits to spending money on solo ads. My criticism of the nature of solo ads is in that you cannot claim your money back if you believe the respondents were low quality leads. With the internet being what it is, i.e. open this leaves people
The Complaint (ticket) Number is the most accurate method for finding your outstanding tickets. (Where is my ticket number located?) If you do not find your traffic ticket through the search, please try again on the next business day. It takes seven (7) to twenty-one (21) days for a ticket to be received from the police agency and entered into the Clerk's system. Because it is your responsibility to pay your ticket on time, if your ticket does not become available online, contact the Clerk’s Office.
A court appearance may not be required for certain traffic offenses if you waive your right to that court appearance and plead guilty to the cited offense. If you were cited for multiple offenses, and one of the offenses requires a court appearance, you will need to appear in court at the time and date specified on the citation to answer to all the offenses.
In-text advertising typically works according to a pay-per-click model, with publishers being paid for each time a reader clicks on an in-text ad. The payments are typically lower than for other forms of online advertising, but the advertisements themselves tend to be less intrusive (but still more intrusive than affiliate marketing), with no need for changes in design to account for ad placement and no need for advertisements to show up at all if readers opt to not scroll over the linked text.
Great article. My site has been up for several years now but I rebranded and switched from Blogger to WordPress about a year ago because I was told the reason why my traffic is so low is because I was using the wrong platform. I still haven’t seen an increase in my traffic and am very frustrated. I write in the health, fitness and parenting niche and I have over 30 experts that write for me, but I still don’t have the page views I would like. My paychecks are small and I am very frustrated. How do I find out what influencers in my niche are talking about and what they would like to share? I read tons of blogs, but most of them just review products or write about their kids, not a whole lot of similar articles. Where do I begin to find sharable content in my niche?
Remember when you used to rely solely on search engines for traffic? Remember when you worked on SEO and lived and died by your placement in Google? Were you #1? Assured success. Well, okay, maybe not assured. Success only came if the keywords were relevant to your site users, but it was the only real roadmap to generating site traffic and revenue.
To sign up for Traffic School, you understand that you have the right to be arraigned, and the right to a speedy trial. In order to attend traffic school you must freely and voluntarily give up these rights. You should be aware that any court or traffic school fee paid will not be refunded if traffic school is not completed in a timely manner. You must declare under penalty of perjury that you have not attended any traffic school, defensive driving course or any other course of instruction on a citation received within 18 months of the violation date of the current citation. You should understand that you may be subject to prosecution for perjury if you post bail and pay the $67.00 administrative fee with knowledge that the above statement is in fact false.

My company has been working on a large link building project. We’ve already performed extensive keyword research and link analysis and now we’re considering executing an email outreach campaign. However, all the content we’ve created up until this point is geared more towards our target audience as opposed to the key influencers of our target audience. Do you think it would be worth it to try to build backlinks to our existing content or are we better off creating new content that directly appeals to the influencers of our target audience?
11th point to me would be too look at your social media properties, work out how you can use them to assist your SEO strategy. I mean working on competitions via social channels to drive SEO benefit to your main site is great, working on re-doing your YouTube videos to assist the main site and also working on your content sharing strategy via these social sites back to the main site.
Great article, learned a lot from it! But I still really get it with the share trigger and right content. For instance, the influencers now care a lot about the new Koenigsegg Agera RS >> https://koenigsegg.com/blog/ (Car). I thought about an article like “10 things you need to know about the Koenigsegg Agera RS”. The only problem is that I don’t know which keywords I should use and how i can put in share triggers.
There are quite a lot of sites that will sell you access to their lists. I am not going to specifically recommend any of them to you. Why? Because what works for one person is not going to work for another. Even if you’re in the same niche – say weight loss – the people you’re targeting and who’s actually on the list may not be a match. In other words, it’s entirely possible two competent marketers could both mail to the same list and get wildly different results.
The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%.
Traffic school can be a huge help to many drivers – taking a state-approved traffic school course can allow you to dismiss a ticket, fulfill a court order, reduce points from your driving record, and even lower your insurance rates. But even going to the best traffic school can be a hassle. You have to make room in your busy schedule, and can end up spending hours in a classroom – time that you’ll never get back.
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