In the end of the day it depends on the size of the website you are working with and how well known the brand is in the market. You can adapt some of the strategies listed above in the post on scale and it can have a highly positive impact on a web property, the property in question is a real content house so any thing is possible. What else do you suggest we should do I will advise you if it has been done already?

Advertisers can now create a third headline for their text ads. This is a great addition for those that are required to display their brand name or slogan in every ad; it also helps out those who’ve struggled with what they can omit (“What’s more important?  Our website, brand name, or slogan?!”). This also allows for more experimenting with Call-to-Action combinations.
Spend most of your time testing new ad copy focusing on your headlines and you’ll quickly find the headlines that improve the CTR of your ad the most. It’s worth noting though, that none of Google’s ad policies have changed regarding what you can and can’t include in your ads’ headlines. Most notably, you still can not include an explanation point in either headline!
I would also advise to continue doing what works. If something you have rolled out generates great traffic and links bring out a new version of the content, for example the 2012 version worked effectively bring out the 2013 version of the content. Another effective strategy is to make the piece of content into an evergreen article which you add to over time so it is always up to date.

At I Drive Safely, we’re dedicated to offering the best online traffic school course with unmatched convenience. Since all of our courses are completely online, all you need is an Internet-ready computer to take them – your classroom is wherever you want it to be, from your living room to your office, even to your local coffee shop. But true convenience is more than just a matter of location. Taking our traffic school online means that you set your own schedule, learning the material at a pace that’s right for you. You can do as much or as little as you like at a time. It's the most hassle-free way to complete your traffic school requirements.
×