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I would like to talk about a case study for a large start up I worked on for over eight months in the Australian and US market. This client originally came to the company with the typical link building and SEO problems. They had been using a SEO company that had an extensive link network and was using less than impressive SEO tactics and methodologies over the last 12 months. The company was also losing considerable revenue as a direct result of this low quality SEO work. So, I had to scramble and develop a revival strategy for this client.


James, you give a great template for how a business needs to move forward in their chosen niche online.  Quite informative and the meeting of minds has been something a number of us have done online and in person to gain better insight into our small similar businesses.  Thank you for sharing your detailed approach to increasing organic traffic...content still is king.
It increases relevancy: Siloing ensures all topically related content is connected, and this in turn drives up relevancy. For example, linking to each of the individual yoga class pages (e.g. Pilates, Yoga RX, etc) from the “Yoga classes” page helps confirm—to both visitors and Google—these pages are in fact different types of yoga classes. Google can then feel more confident ranking these pages for related terms, as it is clearer the pages are relevant to the search query.

Ask the owner how their list was built. Of course, they may not tell you the truth, but at least you’ve asked. And hopefully you’ll get a realistic answer back, like “I build this list by buying Facebook ads and sending them to a squeeze page”. If that’s the answer you get, consider asking to see the squeeze page. Try to hit the sweet spot between asking enough questions to be confident, and asking so many questions that it becomes obvious you think they’re a scammer.
Yep and sometimes it’s just being a little creative. I’ve started a little blog on seo/wordpress just for fun actually… no great content on it like here though… but because the competition is so tough in these niches I decided to take another approach. I created a few WordPress plugins that users can download for free from wordpress.org… and of course these link to my site so this gets me visitors each day.
A court appearance may not be required for certain traffic offenses if you waive your right to that court appearance and plead guilty to the cited offense. If you were cited for multiple offenses, and one of the offenses requires a court appearance, you will need to appear in court at the time and date specified on the citation to answer to all the offenses.
Traffic school can be a huge help to many drivers – taking a state-approved traffic school course can allow you to dismiss a ticket, fulfill a court order, reduce points from your driving record, and even lower your insurance rates. But even going to the best traffic school can be a hassle. You have to make room in your busy schedule, and can end up spending hours in a classroom – time that you’ll never get back.
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