Make sure that your site is accessible across multiple digital devices, especially smartphones. Statistics show that more and more people are using mobile devices to conduct web searches, and using desktop devices less. Making customers navigate your desktop site on a mobile device is basically the same thing as telling them to take their business elsewhere.
Kristine Schachinger has 17 years digital experience including a focus on website design and implementation, accessibility standards and all aspects of website visibility involving SEO, social media and strategic planning. She additionally specializes in site health auditing, site forensics, technical SEO and site recovery planning especially when involving Google algorithms such as Penguin and Panda. Her seventeen years in design and development and eight years in online marketing give her a depth and breadth of understanding that comes from a broad exposure to not only digital marketing, but the complete product lifecycle along with the underlying technology and processes. She is a well known speaker, author and can be found on LinkedIn, Google+ and Twitter.

I’m considering a niche that I’m not sure I can find good influencers for – fundraising. School fundraising or charitable fundraising. I’m passionate about it but how would I get my articles shared by influencers? The non-profit sector is somewhat apprehensive about promoting commercial sites, unless it’s fundraising software. The name really says it all: “non”-profit.
Search engine optimization (SEO), is the ongoing practice of optimizing a website to help improve its rankings in the search engines. Several internal and external factors are involved which can help improve a site's listing within the search engines. The higher a site ranks within the search engines for a particular keyword, the more traffic they will receive.
To find the right people I downloaded a list of some of the most popular users within the community. To do this, I used Screaming Frog SEO Spider to gather a list of all the URLs on the website. I then exported this list into an Excel spreadsheet and filtered the URLs to only show those that were user profile pages. I could do this because all of the profile pages had /user/ within the URL.
Though a long break is never suggested, there are times that money can be shifted and put towards other resources for a short time. A good example would be an online retailer. In the couple of weeks leading up to the Christmas holidays, you are unlikely to get more organic placement than you already have. Besides, the window of opportunity for shipping gifts to arrive before Christmas is ending, and you are heading into a slow season.
If both page are closely related (lots of topical overlap), I would merge the unique content from the lower ranking article into the top ranking one, then 301 redirect the lower performing article into the top ranking one. This will make the canonical version more relevant, and give it an immediate authority boost. I would also fetch it right away, do some link building, and possibly a little paid promotion to seed some engagement. Update the time stamp.
Another tip you can use is just reach out to the prior agency and say something like the following: “We realise you were using link networks for our website which has resulted in a Google penalty and loss in business. Can you please remove my website from any link network you have built?”. If the prior agency is decent, they will remove the links from the network.

Although it may have changed slightly since BrightEdge published its report last year, the data still seem to hold true. Organic is simply better for delivering relevant traffic. The only channel that performs better in some capacities is paid search ads, but that is only for conversions, not overall traffic delivery (Paid Search only accounted for 10 percent of overall total traffic).
Bike Blast is a fast paced racing game that lets you ride a BMX through the city. You must avoid various obstacles and roadworks and collect coins. Slid under roadworks, jump over cars, and smash your way through blockades! Traffic Collision on the other hand is a super fun driving game. Also set in a city, you must drive on a highway and dodge the traffic. Collect Nitrous boosts and time extensions to improve your score. Be careful, however! You vehicle degrades over time as you smash into other cars.
I would also advise to continue doing what works. If something you have rolled out generates great traffic and links bring out a new version of the content, for example the 2012 version worked effectively bring out the 2013 version of the content. Another effective strategy is to make the piece of content into an evergreen article which you add to over time so it is always up to date.

The Cisco data can be seven times higher than the Minnesota Internet Traffic Studies (MINTS) data not only because the Cisco figures are estimates for the global—not just the domestic US—Internet, but also because Cisco counts "general IP traffic (thus including closed networks that are not truly part of the Internet, but use IP, the Internet Protocol, such as the IPTV services of various telecom firms)".[28] The MINTS estimate of US national backbone traffic for 2004, which may be interpolated as 200 petabytes/month, is a plausible three-fold multiple of the traffic of the US's largest backbone carrier, Level(3) Inc., which claims an average traffic level of 60 petabytes/month.[29]
To create a better experience for audiences and advertisers, ads that run on Facebook, Instagram and Audience Network are subject to a review process that looks at the amount of image text used in your ad. Based on this review, ads with higher amounts of image text may not be shown. Keep in mind that some ad images may qualify for an exception. For example, book covers, album covers and product images usually qualify for an exception.
First, I will show you a quick snapshot of the traffic uplift, which yielded an additional 400,000 unique visitors from organic search traffic on a monthly basis. Then I will explain to you the steps in which we took to get the client to this level. I have also tried to keep this quite general so everyone can adapt their own situation to this case study.
Hey Ashok! Good question. I work with clients in a lot of different industries, so the tactics I employ are often quite different depending on the client. In general though, creating killer resources around popular topics, or tools related to client services. This provides a ton of outreach opportunity. For example: We had a client build a tool that allowed webmasters to quickly run SSL scans on their sites and identofy non-secure resources. We reached out to people writing about SSLs, Https migration etc and pitched it as a value-add. We built ~50 links to that tool in 45 days. Not a massive total, but they were pretty much all DR 40+.
For our client: We rolled out numerous new pieces of content onto their blog and news section; we aimed to make the content creative and funny. As the client was in the careers space we made use of “funny interview questions” and “technical interview questions” style articles. It was amazing that one of the articles even made it to the first page of Reddit. We also pushed out content which was related to various holidays in that year and also specific to the client’s industry and also current trends in the market. 

All should be stamped with your logo, prominently feature business contact information and be promoted on aggregators like YouTube, Vimeo and Metacafe. It's also vital that users be allowed to pass along links and embed them on their own websites, as well as access and download audio recordings through popular online distribution services such as iTunes and Podcast.com.


Love the five different area of investigation that you went over, great way to analyze and diagnosis the issue. I would also definitely agree doing a rankings comparison between the two time frames, and not only check what your Google ranking is, but also track the search volume for your keywords to see if it has fluctuated or gone down. Google Trends is a great tool for this as well, as one of your keywords that your ranking for may have just lost popularity online.
In-text advertising typically works according to a pay-per-click model, with publishers being paid for each time a reader clicks on an in-text ad. The payments are typically lower than for other forms of online advertising, but the advertisements themselves tend to be less intrusive (but still more intrusive than affiliate marketing), with no need for changes in design to account for ad placement and no need for advertisements to show up at all if readers opt to not scroll over the linked text.
Amber Kemmis is the VP of Client Services at SmartBug Media. Having a psychology background in the marketing world has its perks, especially with inbound marketing. My past studies in human behavior and psychology have led me to strongly believe that traditional ad marketing only turns prospects away, and advertising spend never puts the right message in front of the right person at the right time. Thus, resulting in wasted marketing efforts and investment. I'm determined to help each and every one of our clients attract and retain new customers in a delightful and helpful way that leads to sustainable revenue growth. Read more articles by Amber Kemmis.
Even the best ad will fall flat if you forget to check for errors and typos. The best way to review is to set your ad copy aside for a few hours after you’ve finished writing, and then proofread it again. Check structure first, then word choice, then spelling, and finally punctuation, or what have you. Reading your ad backward is another way to catch typos. Some PPC marketers like to create their own proofreading checklist and use it each time they build a new campaign.
It’s optional and easy to implement. Advertisers can use either (Headline 3 OR Description 2), both (Headline 3 AND Description 2), or none (continue to create ETA with 2 Headlines and 1 Description). These fields are not required to be populated to save your text ad. However, it is strongly recommended that both Headline 3 and Description 2 are filled out for maximum performance.
It gives you more opportunities to test. If ‘always be testing’ is your motto, (which it should be), you can add all of Google’s text ad variations (Standard text ads, Expanded Text Ads, Expanded Text Ads improvement, RSA) to the same ad group and test them against each other. Go ahead - change the ad creative settings to ‘optimize for clicks/conversions’ and start testing! On that note, Google has informed us they plan to make ETA improvements compatible with ‘Drafts & Experiments by the end of August.

To sum up all of this information, even organic traffic, like direct traffic, has some gray areas. For the most part, though, organic traffic is driven by SEO. The better you are ranking for competitive keywords, the more organic traffic will result. Websites that consistently create content optimized for search will see a steady increase in organic search traffic and improved positioning in the search results. As a marketer, it is important to look at your keywords and high-ranking pages to identify new SEO opportunities each month.  
Great overview and breakdown. To add to this, your readers might also find user reviews for all the major converged and hyperconverged infrastructure solutions on IT Central Station to be helpful.As an example, this user writes in his review of FlexPod, Once you set up the underlying infrastructure, it's very quick to add more capacity or add more compute or networking. You can read his full review here: https://www.itcentralstation.com/product_reviews/flexpod-review-52836-by-tariq-ejaz/tzd/c734-sbc-32
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