Organic traffic is the primary channel that inbound marketing strives to increase. This traffic is defined as visitors coming from a search engine, such as Google or Bing. This does not include paid search ads, but that doesn’t mean that organic traffic isn’t impacted by paid search or display advertising, either positively or negatively. In general, people trust search engines, and sayings such as “just Google it” reinforce that humans are tied to the search engine. Thus, paid search, display, or even offline campaigns can drive searches, which may increase organic traffic while those campaigns are running.
Videos and Podcasts -- Barriers to entering the online "broadcasting" business are lower than ever. Armed with a portable digital video camera ($100-$600), USB microphone ($20-$200) and a spare hour of time, nearly anyone can create compelling short or extended-length shows. Ideally, videos are best kept under three minutes and audio recordings to five to 15 minutes. You'd be amazed how quickly content can be built and distributed. Even a simple webcam can provide a ready vehicle for recording.

Let’s start with what they’re not. First, we’re not talking about “in-text” ads. In-text ads are magnified windows that show up when a viewer hovers over a linked piece of related text and should be avoided like the plague (they’re a hallmark of some particularly annoying malware). We’re also not discussing native advertising, though this often does come in a text form.

Education experts agree: the best way to learn material is by using a variety of methods and materials. We’ve put a 21st century spin on that time-tested idea by incorporating the latest multimedia tools into our online traffic school courses. From 3D graphics to crystal-clear audio to streaming video, we use the latest in computer technology to make the material you need to learn come to life.

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