I’m a bit confused with the Solo Ads method. Do you only have to give them your affiliate link? Is it necessary providing the ad seller a text or an already created email? I’m saying this because some seller seems to make the ad copy text for you. In Udimi you can even send only the URL link without including text. I’m not sure how this works. Thank you.
Text ads make the jump from PC to mobile with almost insulting ease. Now, if you can get a banner ad to mobile, do it – CTRs for banners soar in-app, especially if you decide to invest in interstitial (full-screen) ads. That said, text ads are very much fire and forget, and you can be confident that your campaign is hitting multiple platforms without your supervision.
We’ll lead with the big one: making a text ad is really, really easy. In the amount of time it takes to launch one banner ad, you can probably A/B test ten different text ads. Small companies without easy access to a graphic designer can obviously benefit from this. Keep in mind that tiny changes in a message can have enormous impacts – take ComScore, for example. Small tweaks to content placement wound up boosting their conversions by 63%.
Unfortunately, most solo ad sellers wouldn’t know HQ solo ads if they walked up to them and hit them in the face. They chuck around the same subscribers from list to list, never realising that those poor people are BEAT over the head with the same offers day after day. They don’t care anymore, they don’t want your stuff, they’ve lost interest in the industry. That’s why FRESH leads are so important, and hey, who am I kidding, I got’em!
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I get solo ads related questions all the time, and the problem is that everyone is looking for a simple solution because the idea of the solo ads seems very simple, but I can assure you that the truth is opposite. I know that you’re looking for more information on Udimi and I’m going to talk about that soon, but give me a minute to talk about something more important than just Udimi: your money.
Compelling, targeted text ads are crucial to a high-performance PPC campaign. They're often the first contact that a potential customer has with your site: they search for something related to your business, and your ad shows up in the results. Whether or not they click on your ad and get to your website depends on how powerful your message is and how relevant it is to what they want.
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