At our agency, we work with sites of varying sizes, from very large to quite small, and recently, we have noticed a trend at the enterprise level. These sites aren’t relying as much on Google for traffic any more. Not only are they not relying on Google traffic, but also, the sites are getting less than 10 percent (or slightly more) of their organic traffic from the search giant.
Servers are able to compile every request for a web page, arming its operator with the information needed to determine how popular the site is and which pages receive the most attention. When a web server processes a file request, it makes an entry in what is known as the “server log” on the server's hard drive. The log gathers entries across posterity, forming a valuable database of information that the site owner can analyze to better understand the website's visitor activity.

Good point,The thing with this client is they wanted to mitigate the risk of removing a large number of links so high quality link building was moved in early before keyword research. So it is on a case by case basis, but defiantly a good point for most new clients I work with who do not have pre-existing issues you want to do Keyword Research very early in the process. 
To do this, I often align the launch of my content with a couple of guest posts on relevant websites to drive a load of relevant traffic to it, as well as some relevant links. This has a knock-on effect toward the organic amplification of the content and means that you at least have something to show for the content (in terms of ROI) if it doesn't do as well as you expect organically.

I have purchased traffic both inside and outside of marketplaces. Now while it’s true that most sellers are honest, if you are dealing with vendors individually you are going to run across the occasional bad one who may not necessarily fail to deliver any traffic, but may send you a bunch of useless clicks. This does happen on occasion and I’ve had it happen to me. This is why it’s important to build up your own personal ‘rolodex’ of sellers over time that you buy from on a repeated basis.
It’s optional and easy to implement. Advertisers can use either (Headline 3 OR Description 2), both (Headline 3 AND Description 2), or none (continue to create ETA with 2 Headlines and 1 Description). These fields are not required to be populated to save your text ad. However, it is strongly recommended that both Headline 3 and Description 2 are filled out for maximum performance.
Good point,The thing with this client is they wanted to mitigate the risk of removing a large number of links so high quality link building was moved in early before keyword research. So it is on a case by case basis, but defiantly a good point for most new clients I work with who do not have pre-existing issues you want to do Keyword Research very early in the process. 

Now we come to the tricky part. If you are like me and manage hundreds, if not thousands of ads, converting these ads to a new format manually can take an impossibly long time. If you add up ad creation times for most ads (let’s say 1-2 minutes) multiplied by an account with upward of 100 ads, you are looking at investing 3-4 hours in converting to expanded text ads. If you manage multiple campaigns for multiple accounts, like Beacon does, this conversion time can add up to over 2-3 weeks time easily. Fortunately for you, Beacon has a quick solution.
The thing about SEO in 2018 is that Google changes its algorithms more than once a day! Reports say that the company changes its algorithms up to 600 times a year. While the majority of those updates consist of smaller changes, among them is the occasional, major update like Hummingbird or Panda that can really wreak havoc with your traffic and search rankings.
Google is currently been inundated with reconsideration requests from webmasters all over the world. On public holidays the Search Quality teams do not look at reconsideration requests. See below analysis. From my experience it can take anywhere from 15-30+ days for Google to respond to reconsideration requests; during peak periods it can even take longer.
This site is made available for educational purposes only as well as to give you general information about business practices and strategy, not to provide specific business advice. Information provided on the Business.com website should not be used as a substitute for legal, accounting, real estate, business, tax, or other types of professional advice.

We are 100% committed to producing results and earning your repeat business. In the unlikely event that you are not satisfied with the results, we will work with you to analyze and diagnose any issues. If results were poor due to an issues on our side, we will offer to either refund 100% of your purchase amount or continue to deliver traffic until you are satisfied. If, however, poor results were due to issues on your end, then it would not be fair to put the burden of responsibility on us.

Thanks for sharing these great tips last August! I’ve recently adopted them and I have a question (that’s kind of connected to the last post): how important would promoting content be when using this strategy? For example, through Google Adwords. As I guess that would depend on the circumstances, but I am trying to discover if there’s a ‘formula’ here. Thanks in advance!
It gives you more opportunities to test. If ‘always be testing’ is your motto, (which it should be), you can add all of Google’s text ad variations (Standard text ads, Expanded Text Ads, Expanded Text Ads improvement, RSA) to the same ad group and test them against each other. Go ahead - change the ad creative settings to ‘optimize for clicks/conversions’ and start testing! On that note, Google has informed us they plan to make ETA improvements compatible with ‘Drafts & Experiments by the end of August.
The basis of categorizing work is to classify the type of Internet traffic; this is done by putting common groups of applications into different categories, e.g., "normal" versus "malicious", or more complex definitions, e.g., the identification of specific applications or specific Transmission Control Protocol (TCP) implementations.[10] Adapted from Logg et al.[11]
I’ve always been one to create great content, but now I see it may not necessarily be the right content. Can Share Triggers work for all niches including things like plumbing companies, computer repair, maybe even handy men that have a website for their business? I would say I’m estimating half the views a month as I should. Hopefully some of these strategies will help.
I have been trying to produce more content because I believed the lack of traffic was to the small amount of content, but after reading your blog post, i’m beginning to doubt wether or not this is quality content. I will definitely do more research on influencers on my niche, now I have to figure out how to get their attention with my kind of content.
Interesting. I’ve been wandering around the internet wilderness for about 30mths, spent lots of money, attended lots of webinars and workshops kicked some minor goals but never could crack the magical $10k per month. I belong to a number of groups currently but I’m seeing that the learning process here is to grow the list organically and to avoid buying ads. The group seems to be under this spell that the guru has put us in. I’ll be an old man before I make some money doing it this way. I’m very interested in solo ads because you have to pay for quality whatever field you are in. The other 30 mth observation is, that most marketing is basically all the same, just dressed up differently, so it really comes down to your connection or engagement you have with the marketer you are looking at, if you’re on the same page as it were.
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Remember when you used to rely solely on search engines for traffic? Remember when you worked on SEO and lived and died by your placement in Google? Were you #1? Assured success. Well, okay, maybe not assured. Success only came if the keywords were relevant to your site users, but it was the only real roadmap to generating site traffic and revenue.
I’m considering a niche that I’m not sure I can find good influencers for – fundraising. School fundraising or charitable fundraising. I’m passionate about it but how would I get my articles shared by influencers? The non-profit sector is somewhat apprehensive about promoting commercial sites, unless it’s fundraising software. The name really says it all: “non”-profit.
Travel back to May 2016 with me, when Paid Search practitioners across the globe went through the tedious migration from standard text ads to Google’s Expanded Text Ads. In the end, this time-consuming transition was well worth it. Advertisers reported 50% more space for ad copy and the new, mobile-friendly ad format reportedly drove a 20% increase in CTRs across the board.
I used to work with diferent platforms that provide solo, but most of them are too stupid to recognize some bots that provide traffic, or some cheap click services! Unlike Udimi platform.. I did understood it once I bought my first solo’s on Udimi, and the price was 35 or 45 cents per visitor. After 200 click’s I got 2 sales and 57 optins. So I can confirm that it works.
Organic traffic is the primary channel that inbound marketing strives to increase. This traffic is defined as visitors coming from a search engine, such as Google or Bing. This does not include paid search ads, but that doesn’t mean that organic traffic isn’t impacted by paid search or display advertising, either positively or negatively. In general, people trust search engines, and sayings such as “just Google it” reinforce that humans are tied to the search engine. Thus, paid search, display, or even offline campaigns can drive searches, which may increase organic traffic while those campaigns are running.
Spend most of your time testing new ad copy focusing on your headlines and you’ll quickly find the headlines that improve the CTR of your ad the most. It’s worth noting though, that none of Google’s ad policies have changed regarding what you can and can’t include in your ads’ headlines. Most notably, you still can not include an explanation point in either headline!
Love the five different area of investigation that you went over, great way to analyze and diagnosis the issue. I would also definitely agree doing a rankings comparison between the two time frames, and not only check what your Google ranking is, but also track the search volume for your keywords to see if it has fluctuated or gone down. Google Trends is a great tool for this as well, as one of your keywords that your ranking for may have just lost popularity online.
For our client: We were lucky enough to remove most from the prior agency outreach, we also went directly to many webmasters in which we wanted to remove links. We did not use the Disavow tool as it was not around when we completed this link cleanup, but we all know it has been said that if you are going to use the Disavow Tool to use it with caution.
Even the best ad will fall flat if you forget to check for errors and typos. The best way to review is to set your ad copy aside for a few hours after you’ve finished writing, and then proofread it again. Check structure first, then word choice, then spelling, and finally punctuation, or what have you. Reading your ad backward is another way to catch typos. Some PPC marketers like to create their own proofreading checklist and use it each time they build a new campaign.
However, as you create new expanded text ads and add more detail to your offers within the body of your ads, you’ll likely make many of your old ad extensions redundant. Google won’t serve your ad extensions if they only serve to repeat the text already included in your ads, so make sure as you update your ads you refresh your ad extensions with new, unique content to promote alongside your new, larger ads.
Alas, there’s no guarantees though. The additional ad assets won’t always show up, which may cause some challenges for advertisers who attempt to use every line in an ad to tell a cohesive story. For example, if an advertiser decides to move the main call to action to headline 3, it might not show and that could negatively affect CTRs. We recommend that advertisers opt into the new ETA improvements, but use them for ancillary details of their message.
Plan your link structure. Start with the main navigation and decide how to best connect pages both physically (URL structure) and virtually (internal links) to clearly establish your content themes. Try to include at least 3-5 quality subpages under each core silo landing page. Link internally between the subpages. Link each subpage back up to the main silo landing page.
However, this may not be the case for your company or your clients. You may start by looking at keyword rankings, and realize that you’re no longer ranking on the first page for ten of your core keywords. If that’s the case, you quickly discovered your issue, and your game plan should be investing in your core pages to help get them ranking again for these core keywords.
When accessing the DMV website, click on 'Start Search', then 'Access the system', then select, 'Traffic Violator School Provider'. Select 'Go to Step 1', then select Traffic School of interest, 'Classroom Course, Home Study Course, or Internet Course'. Follow the directions to locate a traffic school. For assistance with the DMV's TVS list, call the DMV's Business Licensing Unit at (916) 229-3126.
So many great tips! There are a couple of things I’ve implemented recently to try and boost traffic. One is to make a pdf version of my post that people can download. It’s a great way to build a list:) Another way is to make a podcast out of my post. I can then take a snippet of it and place it on my Facebook page as well as syndicate it. As far as video I’ve started to create a video with just a few key points from the post. The suggestion about going back to past articles is a tip I am definitely going to use especially since long-form content is so important. Thanks!
The problem with this tactic though is that you’re just using more words to say effectively the same thing. Guitar Center adding a second headline saying “The Destination for Music Gear” doesn’t make this a more compelling ad and doesn’t enhance the offer at all. Although we’ve seen most advertisers see at least a 28% CTR gain from expanded text ads, we’ve actually seen many advertisers who just add a second headline to their existing ads see their CTRs decrease.

Basically, what I’m talking about here is finding websites that have mentioned your brand name but they haven’t actually linked to you. For example, someone may have mentioned my name in an article they wrote (“Matthew Barby did this…”) but they didn’t link to matthewbarby.com. By checking for websites like this you can find quick opportunities to get them to add a link.


Sorry for the long comment, I just am really happy to see that after all those years of struggle you finally made a break through and you definitely deserve it bro. I’ve had my own struggles as well and just reading this got me a little emotional because I know what it feels like to never wanting to give up on your dreams and always having faith that one day your time will come. It’s all a matter of patience and learning from failures until you get enough experience to become someone who can generate traffic and bring value to readers to sustain long term relationships.
I used to work with diferent platforms that provide solo, but most of them are too stupid to recognize some bots that provide traffic, or some cheap click services! Unlike Udimi platform.. I did understood it once I bought my first solo’s on Udimi, and the price was 35 or 45 cents per visitor. After 200 click’s I got 2 sales and 57 optins. So I can confirm that it works.
First, I will show you a quick snapshot of the traffic uplift, which yielded an additional 400,000 unique visitors from organic search traffic on a monthly basis. Then I will explain to you the steps in which we took to get the client to this level. I have also tried to keep this quite general so everyone can adapt their own situation to this case study.
This is the number of views that you can test each month on your website.It's up to you how you choose to use them, either by allocating all the views to one test or to multiple test, either on one page or on multiple pages. If you have selected the 10.000 tested views plan and you run an experiment on your category page which is viewed 7000 times per month, then at the end of the month 7000 is what you'll be counted as tested views quota.

Web traffic is the amount of data sent and received by visitors to a website. This necessarily does not include the traffic generated by bots. Since the mid-1990s, web traffic has been the largest portion of Internet traffic.[1] This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth.

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