Make sure you know your target audience, and what they opted into your list for. If the squeeze page told them that they were getting on a list to receive more information about tea kettles, don’t send them an ad on auto parts(common sense stuff guys, but you’d be surprised). This will more than likely cause them to unsubscribe from your list, and mark you as a spammer. And if you didn’t know, both of those things are BAD. Solo Ad Secrets Golden Rule
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