One of the reasons for a traffic drop can also be due to your site losing links. You may be seeing a direct loss of that referral traffic, but there could also be indirect effects. When your site loses inbound links, it tells Google that your site isn't as authoritative anymore, which leads to lower search rankings that in turn lead to traffic drops (because fewer people are finding your site if it's not ranked as highly and more).
I get it, you’ve worked hard perfecting your current ads. There’s a big temptation to take the ads that are working well now, combine your existing description lines, add a second headline and sit back and let the shiny new ad format do all the work for you. Even Google basically did this when they first showed this Guitar Center expanded text ad during their May announcement:
We all know the basics of good marketing copy: identify the problem, offer a solution, keep it brief, and the like. But for text ads -- ads that show above and below Google search results -- those basics aren’t enough. There’s a limit to how much you can tell in a 30-character headline -- and almost endless possibilities to tailor ads to custom audiences.
Brian, I’ve drunk your Kool aid! Thank you for honesty and transparency – it really gives me hope. Quick question: I am beyond passionate about a niche (UFOs, extraterrestrials, free energy) and know in my bones that an authority site is a long term opportunity. The problem today is that not many products are attached to this niche and so it becomes a subscriber / info product play. However, after 25+ years as an entrepreneur with a financial background and marketing MBA, am I Internet naive to believe that my passion and creativity will win profitability in the end? The target audience is highly passionate too. Feedback?
In-text advertising typically works according to a pay-per-click model, with publishers being paid for each time a reader clicks on an in-text ad. The payments are typically lower than for other forms of online advertising, but the advertisements themselves tend to be less intrusive (but still more intrusive than affiliate marketing), with no need for changes in design to account for ad placement and no need for advertisements to show up at all if readers opt to not scroll over the linked text.
Websites produce traffic rankings and statistics based on those people who access the sites while using their toolbars and other means of online measurements. The difficulty with this is that it does not look at the complete traffic picture for a site. Large sites usually hire the services of companies such as the Nielsen NetRatings or Quantcast, but their reports are available only by subscription.
Good question, for most directories I use they ask for mobile number to send a message of verification, for the ones which phone you for verification inform the company before hand to tell their customer service people to be ready. I know the bigger the company the more tricky these things get you just have to find out what works best to answer the calls even if they give you a direct number to use.
Now in your reconsideration request make sure you are honest and tell Google everything that the prior agency was up too. Be sure to include all Excel information of removed links and say you are going to make an ongoing effort to remove everything negative. It is common knowledge that Google may not accept your first reconsideration request, so it may take a few times.
Regarding Link Detox, links it diagnoses as Toxic are generally fine as they're either not indexed by Google or have malware/viruses/etc., but I recommend a manual review of any diagnosed as Suspicious. I used it recently to get started cleaning up our backlinks and some legit sites and blogs were under Suspicious simply because they didn't have many links pointing to them.
Traffic school can be a huge help to many drivers – taking a state-approved traffic school course can allow you to dismiss a ticket, fulfill a court order, reduce points from your driving record, and even lower your insurance rates. But even going to the best traffic school can be a hassle. You have to make room in your busy schedule, and can end up spending hours in a classroom – time that you’ll never get back.